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Product Discovery & Idea Mapping

Timelines and budgets based on Project Discovery & Idea Mapping are 60% more accurate


Measure twice, cut once

Product Discovery & Idea Mapping is a tool used to determine and evaluate complexity. It’s an independent process, with an objective to explore an existing idea and prepare it for software development and design. Your envisioned product is stripped down to its core and each moving part is thoroughly analysed.

In short, we focus on execution rather than ideation. Neurony’s Product Discovery & Idea Mapping is self-sufficient, which means that its results are commitment-free. Our clients can use the generated data as they see fit.

Our Product Discovery process is the result of hard work, insightful client feedback, and eye-opening mistakes. During this phase we define what a product will look like, what features it will have, and how it will serve the users.


How we create value

Craft coherent project briefs

Business leaders often run into trouble when they have to translate strategies into actionable briefs for developers, designers, and copywriters. The absence of a precise definition of what to expect and what to deliver leads to poorly calculated budgets and inaccurate timelines.

Clarity is the key outcome of Product Discovery & Idea Mapping. Having a clear understanding of the project objectives support a fine calibration of budgets. It also brings all team members on the same page regarding the milestones, and the timeframe in which these will be delivered.

Avoid project scope creep

With each new feature thrown into the project, the risk of derailing from its objectives, else known as scope creep, increases dramatically. To prevent additional costs and time loss, technology leaders must make sure that every step in the development process has its time and place.

During the Product Discovery & Idea Mapping phase, we depict what your product will look like, what features it will have, and how it will serve its future clients. By clearly defining the extent of the project (as well as expected outcomes), the likelihood of a scope creep diminishes. You can be confident that the development effort is valid and leads to progress.

Validate, iterate, and improve your ideas

You want to enter the market with confidence and prevent roadblocks related to insufficient budgets or lack of control. Moreover, the way potential customers perceive your new technology product is vital to its success. Poor performance or missing functionalities can seriously damage a freshly growing brand.

The Product Discovery & Idea Mapping process delivers a minimum viable product so that entrepreneurs can start working on it immediately, even on the tightest budget. We single out blind spots and vulnerabilities to avoid scope creep and fix them before the product reaches end-users.

Base your work on facts, not assumptions

The customer is not always right. Digital managers know it from bitter experience: not every client has a strong product vision or enough knowledge about the users, market, and technology. You can’t rely on sketchy information, because it might lead to failing the project.

Product Discovery & Idea Mapping prevents creating assumption-based digital products. We generate an all-encompassing, straightforward output, ready to be built upon. By helping your customers generate feasible requirements, it promotes a healthy collaboration and a successful project.

Product Discovery & Idea Mapping uses:

UX Methodologies
Domain-Driven Design
Design Thinking
Desk & Field Research
Client Interviews
Client Brief

Product Discovery & Idea Mapping generates:

User Stories & Journeys
Basic Data Models
High Level Testing Plan
Tech Stack Recommendations
Technical Brief

Frequently Asked Questions


The product discovery will provide you a detailed technical brief, a wireframe, or user acceptance criteria. You will be able to use this information to draft questions for your potential suppliers, compare their answers, and select a partner best equipped to fulfill your requirements.