This week’s post will be a short one. If we were to compare it to our most recent one, this is the equivalent of a tweet. But, as today’s SEO practices state, content length is no longer king. Content value is. So we’ll make this valuable.
Now, the preamble above might seem like article fodder – but it illustrates a contradiction between what search engines recommend and what they do. Say, for example, you’re looking for conferences in a very niched market. Like bird house design. Because this niche is not mainstream, the events themselves are anything but popular. So they get little to no inbound links, little coverage and are not shareable.
You still have to get to them, though. If Google’s search operators do not help you, here is what you can do:
1. Ditch Google for Dogpile
Dogpile is a metasearch engine. It draws data from other search engines and returns a compiled list of their results. Do your basic research there. If that still doesn’t work…
2. Hack the system
You’ve already tried all the keyword combinations you could think of. Time to rethink your strategy and spy on brands.
Find a company that is well known for organising corporate events (like our client, MarketForce) and check its SEO profile on Moz’s Open Site Explorer. You’ll get a list of sites that link to it. Copy all those websites to a document of your choice and repeat the process for at least 2 more companies like the first one. If possible, try to pick event organisers from different industries.
Now do the same for a couple of businesses that might attend those events.
You’re halfway there. Go back to google and repeat your searches with this operator in them: site:exampledomain.com. Put in the websites you found using this method instead of “exampledomain.com” and you’re done.
That’s it. Enjoy.