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Achieving future-proof digitalization

Digital manger
Business leader
Digital Diagnosis & Auditing

ING Bank Romania, part of the global financial institution ING Group, provides products and services to a wide range of clients, from corporations and SMEs to financial companies, entrepreneurs, and private individuals.

The challenge

Challenges or opportunities?

GDPR Adjusting every page of the ING Bank Romania website and every possible user action to be GDPR compliant was an opportunity to look at the website and its structure from every angle. Loss of visibility With GDPR in force, website visitors had to give their consent for information to be collected from their devices. It was an extra effort, so few submitted it. As such, visibility of the public subsided. Increasing digital adoption People were steadily and surely taking the relationship with their bank online. The digital strategy implemented by ING Bank was working and needed further support and development.

The objectives

The anatomy of an infallible website

As the focus of communication was shifting towards the online area, it was vital to verify that the website was prepared to support a higher volume of digital campaigns centered around it. This triggered a set of complementary objectives: – A solid technical optimization (SEO, loading speed, compatibility, etc.) to sustain the digital strategy for at least 2-3 years – Ability to handle a surge in information and usage – Fluid user experience – Website flow optimized for conversion

The solution

Digital Diagnosis & Auditing to make the website work like a well-oiled machine

Audit elements

Site performance audit
SEO technical audit
UX audit
Technical analysis
Ongoing strategy guidelines

Guidelines and recommendations

Action plan for a future-proof stability
Precise and constructive tracking data
A head start in implementing fixes and improvements
Informed decisions regarding subsequent user journey modifications
Silvia Dumitrascu
Web Performance Product Lead @ ING
Working with Neurony helped us stay a step ahead in our digital transformation. We felt they shared the same enthusiasm and devotion to our customers that we have.

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