ING Bank Romania, part of the global financial institution ING Group, provides products and services to a wide range of clients, from corporations and SMEs to financial companies, entrepreneurs, and private individuals.
Challenges or opportunities?
GDPR Adjusting every page of the ING Bank Romania website and every possible user action to be GDPR compliant was an opportunity to look at the website and its structure from every angle. Loss of visibility With GDPR in force, website visitors had to give their consent for information to be collected from their devices. It was an extra effort, so few submitted it. As such, visibility of the public subsided. Increasing digital adoption People were steadily and surely taking the relationship with their bank online. The digital strategy implemented by ING Bank was working and needed further support and development.
The anatomy of an infallible website
As the focus of communication was shifting towards the online area, it was vital to verify that the website was prepared to support a higher volume of digital campaigns centered around it. This triggered a set of complementary objectives: – A solid technical optimization (SEO, loading speed, compatibility, etc.) to sustain the digital strategy for at least 2-3 years – Ability to handle a surge in information and usage – Fluid user experience – Website flow optimized for conversion
Digital Diagnosis & Auditing to make the website work like a well-oiled machine
Audit elements
Guidelines and recommendations
