Celebrating good foodDOWNLOAD CASE STUDY
Borough Market is London’s oldest food market, dating back to the 12th century. The present-day marketplace is a merger of shops, counters, and restaurants with traditional British goods sitting alongside regional specialties from around the world. The market also organizes cookery demonstrations, public debates, and educational programs.
Borough Market approached Neurony with an ambition to create a go-to online hub for all food aficionados.
They requested a full revamp of the old website so that it celebrates the food’s ability to connect buyers to producers and places it was made. The main idea was to bring some of the cheery market’s spirit online.
A fresh look and easy navigation
We refreshed the Borough Market’s virtual presence by putting forward attractive content (such as recipes or articles), and by developing a practical market plan for everyone planning a visit.
The much-perfected Borough Market’s map highlights its location in the city and helps navigate inside the area. Beautifully designed and easy-to-understand legend guides visitors through the market’s shops, restaurants, and other facilities.
The map was developed thinking about the user experience on both ends: visitors and administrators. Although very graphic, it can be modified effortlessly. Adding new shops or changing their location takes just a few simple steps.