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Where dance meets life

Business leader
Value-driven Development

Bloch is an Australian-based manufacturer of pointe shoes and other types of dance shoes, dance costumes, and dance fashion accessories.

The challenge

Broadening access to niche products

Despite its numerous stores, Bloch cannot be everywhere. It serves a very specific niche, so huge stocks or a complex chain of distribution were not an option – a webshop was needed.

The main goal was to broaden the access to niche dancewear products in the United States. In addition to that, the webshop had to be bulk order friendly and incorporate a robust tax calculation system to help Bloch deal with unique takes on law and finance in over 50 states.

The solution

The BlochWorld

BlochWorld provides the customers of Bloch a sure-fire way of ordering their much-needed sports apparel. Being frequently synced with data from the warehouses, the webshop automatically updates its stock data for a seamless shopping experience.

Orders made through the site are delivered from resellers’ locations if they are close to the delivery address. Thus, resellers earn rating-based commissions by acting as warehouses.

As shipping and commercial taxes vary across the US, the platform considers that variance and determines the due amounts automatically.

The features

Value-driven development for the all-in-sync webshop

Fast checkout
Customers are allowed to purchase items from the shop without forcing them to create an account.
Integration with Full-Circle ERP
When a user orders a certain amount, returns the currently available stock from the ERP.
Integration with SpeedTax
To calculate taxes in real-time, depending on the user’s location and order.
Supply chain integration
For rapid delivery from the reseller's locations.

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