Where dance meets life
Bloch is an Australian-based manufacturer of pointe shoes and other types of dance shoes, dance costumes, and dance fashion accessories.
Broadening access to niche products
Despite its numerous stores, Bloch cannot be everywhere. It serves a very specific niche, so huge stocks or a complex chain of distribution were not an option – a webshop was needed.
The main goal was to broaden the access to niche dancewear products in the United States. In addition to that, the webshop had to be bulk order friendly and incorporate a robust tax calculation system to help Bloch deal with unique takes on law and finance in over 50 states.
The BlochWorld
BlochWorld provides the customers of Bloch a sure-fire way of ordering their much-needed sports apparel. Being frequently synced with data from the warehouses, the webshop automatically updates its stock data for a seamless shopping experience.
Orders made through the site are delivered from resellers’ locations if they are close to the delivery address. Thus, resellers earn rating-based commissions by acting as warehouses.
As shipping and commercial taxes vary across the US, the platform considers that variance and determines the due amounts automatically.
