An unbiased look into the backbone business application
Philip Morris International Inc. (PMI) is a Swiss-American multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. In Romania, the company has two – commercial and production – entities.
Keeping up with the best industry practices
A few years ago, PMI Romania started to develop a specialized CRM for their IQOACH business – selling, renting, or loaning heated tobacco devices and accessories.
The CRM is used to accumulate, categorize, and assign leads to sales people, which are later tasked to convert them. It quickly became the central point of integration with partners and service providers.
To make sure the system follows the best development practices, is portable and secure, the PMI digital management team decided to perform an in-depth code audit.
Scaling development through process change
Neurony took up the task to perform a technical audit for the IQOACH application, and provide team scalability recommendations. Each of them were set to help PMI obtain clarity over the work already done, and scale their development efforts through efficient process changes.
Coming up with suggestions, we wanted to make sure that investment into scaling doesn’t stop when the code structure is good enough, but when the development team has acquired the knowledge to continue building upon this structure.